Award-Winning Capabilities

Marketing doesn't function in a silo.

An integrated strategy starts with synchronizing efforts across the organization to drive innovation, growth, and revenue—over the lifecycle of the company.

I bring a comprehensive body of experience and honed capabilities to provide that guiding strategic vision.

Marketing Strategy

Strategy demands that you understand how to unify the objectives of the brand, the needs of sales, and the revenue goals of the company. And strategy is never a fixed point; it has to adapt and respond at the speed of the business. My experience enables me to quickly see the bigger picture, modernize and integrate disparate tactics, and empower positive organizational change.

Example:At Apptix, I responded to increasing competitive pressure from Google and Microsoft by rapidly pivoting our market positioning and leading product diversification, empowering sales and partner teams with revenue growth opportunities.

Brand Development

Brand is about more than just your company. An effective brand must reflect the needs of the customer and provide an emotional connection that makes them feel they are in the right place to meet their objectives.

Example:At Mobile 365, the brand I built spoke powerfully to carriers and content partners, creating a confluence that dramatically accelerated our company value—and made our acquisition the third largest in 2006.

Demand Gen & Account-Based Marketing

All demand generation should be focused on specific targets. Even in the absence of a formal ABM program, you should come from a place of ABM thinking. A well-targeted demand gen program speaks to the needs and pains of individual people—and shines a light on the value they'll get from your solutions.

Example:At InfinityQS, I led multi-channel, multi-year digital media and account-based marketing programs that directly addressed the needs of our most valuable target clients, delivering record-breaking sales and revenue growth year after year.

Team Building & Leadership

It takes a lot of different talents to orchestrate and deliver a comprehensive marketing strategy. Part of my role as a leader is to empower my team with the right resources and tools to enable success—and ensure that they are elevated and respected in the work that they do.

Example:I joined InfinityQS after a marketing team exodus. I rebuilt the team—and mended relationships—while fostering a productive powerhouse, performing at their peak over multiple years.

Mergers & Acquisitions

I've been fortunate to help put several brands in a position to be acquired. My responsibility with brands going through those transitions is to ensure the details are handled well, that brand equity is maintained through the transfer, and that people are shepherd through that time of change.

Example:During the transition of InfinityQS to Advantive, I was singled out to restructure marketing and digital strategies, rebuild MarTech systems, and ensure a solid foundation for the construction of a new global marketing organization—from scratch.

Awards

Marketing Strategy & Demand Generation

Finalist Best ABM Pilot

2019 ITSMA

Platinum Award for Integrated Digital Marketing Campaign Strategy

2021 AVA Digital

Marketing Campaign of the Year

2018 Stevie Awards

Award of Excellence for Search Engine Optimization

2018 Association of National Advertisers

Customer Experience, PR & Brand

Outstanding Marketer

2018 PR Week

Best Rebrand of a Digital Property

2017 Transform

Diamond Award for Global Brand Development

2017 ITSMA

Marketing & Sales Alignment and Leadership

CMO Star

2019 DCA Live

Diamond Award for Enabling Sales to Accelerate Growth

2018 ITSMA

Gold Award for Sales Excellence in Learning Program

2013 Brandon Hall

“Greg has a rare ability to think beyond a single goal, channel, or tactic and create a shared understanding of benefits for all stakeholders. He facilitates relationships across internal and external teams and creates opportunities for everyone to succeed. And when that happens, the results are transformative.”

Rob Bean

Partner & Marketing Strategist, Refactored