InfinityQS Logo

Executive Leadership Experience Vice President of Global Marketing


InfinityQS International, Inc.
2015 - 2022
  • Leading global provider of data analytics software for manufacturing
  • Acquired by TA Associates, a global growth private equity firm
iMac Computer with InfinityQS Website on Screen

Bold leadership that moves the needle

In an industry bound by a legacy view of the value of software solutions, I delivered a strategic, multi-year marketing evolution—enabling InfinityQS to break away from their competition and become leaders in the digital realm.

Core Achievements:

  • Company Rebrand
  • Messaging Refinement
  • Coportate Marketing Strategy
  • Digital Marketing Strategy & Execution
  • Website Redesign & Content

Core Achievements:

  • Website Relaunch
  • Product Launch of Enact
  • Targeted Campaigns Execution
  • Sales Enablement Strategy Development
  • Content Buildout (Web/Video)
  • Ongoing: Content, Digital & SEO Marketing

Core Achievements:

  • Partner Portal Relaunch
  • Sales Enablement Execution
  • Target Account Content Development
  • Account-Based Marketing Programs
  • Ongoing: Content, Digital & SEO Marketing

Core Achievements:

  • Support Site Overhaul
  • Chat Integration for Sales & Support
  • Customer-Oriented Cross Sales Content
  • Targeted Campaigns for Growing High Value Accounts
  • SEO Content Pillar Development
  • Ongoing: Content, Digital & SEO Marketing

Core Achievements:

  • Highly Focused Marketing in Key Verticals
  • Video Series to Support Software Upgrade Sales
  • Patching Library Overhauled
  • SEO Content Pillar Development
  • Ongoing: Content, Digital & SEO Marketing

Core Achievements:

  • Rebrand Discovery and Preparation
  • Messaging Refinement
  • Social Marketing Refinements
  • Targeted Case Study and Testimonial Videos Developed

Core Achievements:

  • Rebrand & Messaging Completed (but held)
  • Support a Move from Enterprise Sales to a Freemium Approach
  • Advantive Acquisition Announced (mid-year)
  • Transition to Advantive

Accomplishments

  • Drove successful launch of game-changing SaaS solution
  • Captured new audience at both manufacturing plant and executive levels
  • Increased brand equity of InfinityQS as the global authority on data-driven enterprise quality
  • Rebuilt global team of 5
  • Managed $1.5M-$2M budget

Results

  • Nearly doubled YoY software sales
  • 2 years of record-breaking sales
  • 102% YoY growth in EMEA market
  • 4X increase in qualified "rock star" enterprise prospects in 1 year
  • New Fortune 100 enterprise deals
  • Tripled site traffic volume in 3 years

Metrics that Matter - Website

0
Increase in site conversions
0
Increase in total visits
0
Increase in New Users
Multiple Devices with the InfinityQS Website on Screen

AchievementsA comprehensive, integrated, multi-year strategic program.

Rebrand and Website RelaunchLaunched award-winning, mobile-first website with strategically crafted buyer's journey.

  • Connected to customers' needs
  • Amplified calls to action
  • Unified core concepts
  • Emphasized brand value
  • Facilitated localization (5 languages)
  • Integrated sales and support chat
  • Improved visitor conversations and accelerated buying cycle

Metrics that Matter - Website

0
Increase in time on site
0
Increase in page views
0
Increase in sales revenue 2 years running

MarTech OverhaulRebuilt marketing technology stack.

  • Replaced legacy Drupal with Kentico web CMS
  • Replaced legacy Eloqua with Marketo marketing automation platform
  • Integrated CMS with Marketo and Salesforce.com CRM
  • Improved capabilities, reporting, and cost control
Two Tablets with the InfinityQS Website on Screen

Metrics that Matter - SEO

0
Increase in YoY organic traffic
0
Increase in YoY mobile conversion
Decrease in cost of paid conversions
Increase in Paid Traffic Conversions

Product LaunchNamed and launched new SaaS product (Enact).

  • Spearheaded all marketing campaigns, media ad buys, and press and analyst briefings
  • Spurred piloting and adoption by leading global manufacturing brands

Team AlignmentBuilt a modern, award-winning global marketing team and digital strategy to align with and support sales.

  • Developed partner program
  • Launched Account-Based Marketing (ABM) program
  • Drove stellar 25%+ annual growth in YOY software license sales
MacbookPro with the InfinityQS Website on ScreenPyramid Graph

Metrics that Matter - Keyword Positions

0
Keywords in Google's top 3 (+4 MoM)
0
Keywords in Google's top 51-100
0
Keywords ranked in December 2018 (+143)

Content MarketingShepherded creation of new, high-level brand with thought-leadership messages.

  • Customized for corporate and product levels
  • In alignment with customers' business priorities
  • Led to opportunities for enterprise-wide deals with major Fortune 100 companies

Targeted Digital MarketingAnchored lead generation with advanced digital marketing.

  • Optimized visibility
  • Maximized SEO and marketing ROI
  • Positioned brand for growth
  • Outstripped competitors' SEO
  • Tripled site traffic volume over 3 years
  • Actively engaged in Google and LinkedIn beta programs
  • Directed proactive paid search and remarketing
Two tablets with strategic InfinityQS materials on screen

Sales EnablementSynergized marketing and sales.

  • Multi-stream nurture program
  • Highly enabled content
  • Opened pursuit of 6- and 7-figure deals with 100s of manufacturing facilities
  • Focused sales pipeline
  • 4X increase in qualified enterprise prospects
Advantive Logo

Interim Vice President of Marketing


Advantive
2022-2022
  • Newly formed provider of specialty software solutions for manufacturing and distribution companies
  • Created by the merger of InfinityQS, KiwiPlan, Advantzware, VIA Information Systems, DDI Systems, and Distribution One

Achievements

  • Restarted and absorbed marketing activities as legacy staff offboarded
  • Created integrated strategy for legacy markets
  • Hired initial corporate marketing staff
  • Led requirements gathering and contracting for new centralized website
  • Led the deployment of MarTech systems including Pardot and 6Sense
  • Served on cross-departmental team deploying Salesforce
  • Collaborated to establish common rules, processes, and migration of legacy data
A laptop displaying the Advantive website

“During the years at InfinityQS when Greg led Marketing and I led Sales, we gelled, collaborating, crafting campaigns, and developing strategies to achieve our common goals. Greg's ability to effectively communicate and manage a multitude of projects towards an overarching corporate vision was truly impressive—as were the results. Any success the Sales department experienced had Greg's fingerprints on them.”

Andrew McDaniel

Vice President of Sales, InfinityQS International