- Publicly held SaaS solution provider for 25K+ business and partners worldwide
- Increased license adoption from 92K to over 500K
- Acquired by Fusion Connect and GoDaddy
Director of Product Marketing
- Apptix, Inc
- 2008-2015
Strategic positioning on the cutting edge of the cloud
At a time when the industry was evolving to the cloud we know today, Apptix was re-inventing their approach to business software solutions. Reporting to the CMO, I produced high-impact product and market strategies that transformed the Apptix brand.
- Led numerous go-to-market efforts, and product launches
- Transformed partner solutions, sales channels, and customer experience
- Built and scaled an award-winning team and program
- Expanded leadership across product marketing, marcom, lead gen, sales training, corporate/investor communications, and channel/digital marketing
Metrics that Matter - Results
- 0
- Increase In Bookings YOY
- 0
- Increase In Product Users
- 0
- Increase In Higher Value New Clients
AchievementsLeadership and differentiation in a competitive space.
Strategic PositioningStrategy enabled Apptix to successfully compete with Google and Microsoft.
- Shifted to a mid-market and enterprise focus; 70% of new business from higher value market segment
- Applied multi-channel sales strategy
- Emphasized value-added tech partnerships
- Increased users from 92K to 525K+ over 5 years
Product launchesLed market launch of 25+ products/updates.
- Increased competitiveness of core product offerings
- Diversified revenue stream; reduced Exchange reliance from 95% to 68% of total revenue
- Launched new cloud services offering
Partner EnablementChaired taskforce to accelerate revenue.
- Focused effort applied to blue chip partners (Sprint, MegaPath, Network Solutions/Web.com, Fujitsu America, TelePacific Communications)
- Doubled bookings from partner channel for 3 consecutive years
Trusted Insights
Led Corporate Improvement and Strategic Growth team to identify revenue growth opportunities.
Trusted Insights
Led Corporate Improvement and Strategic Growth team to identify revenue growth opportunities.
“Greg is one of those rare marketing professionals and business leaders who comprehend the impact that marketing must have on a company's bottom line. He is very thorough and knowledgeable about marketing techniques, the technology industry, and the impact any marketing position or campaign would have on customer adoption.”
Paul Iszard
Senior Executive Account Manager, Apptix District Sales Manager, Automated Systems Design, Inc.