- From $.5M startup to $100M global mobile data services enablement and interconnectivity leader in just 4 years
- Acquired by Sybase in 2006 for $425 million
Vice President of Communications
- Mobile 365
- 2002-2006
Turning a Startup Into a Powerhouse
At the leading edge of the era of ubiquitous mobile messaging, Mobile 365 was poised to expand their offering. I was recruited by their venture capital group as an Executive Team member reporting to the CEO to apply practical PR and marketing principles that would enable them to become a global leader in their space.
- Translated corporate vision into communications, marketing, and brand strategies
- Built and integrated global team of 7
- Built and scaled an award-winning team and program
- Acquired by Sybase (now SAP) in 2006 for $425 million
Metrics that Matter - Results
- From Startup to
- 0
- Global Leader in 4 Years
- Captured
- North American Market Share
- 0
- Annual Offshore Sales Growth
AchievementsLeadership and differentiation in a competitive space.
Strategic PositioningStrategy enabled Apptix to successfully compete with Google and Microsoft.
- Shifted to a mid-market and enterprise focus; 70% of new business from higher value market segment
- Applied multi-channel sales strategy
- Emphasized value-added tech partnerships
- Increased users from 92K to 525K+ over 5 years
Product launchesLed market launch of 25+ products/updates.
- Increased competitiveness of core product offerings
- Diversified revenue stream; reduced Exchange reliance from 95% to 68% of total revenue
- Launched new cloud services offering
Partner EnablementChaired taskforce to accelerate revenue.
- Focused effort applied to blue chip partners (Sprint, MegaPath, Network Solutions/Web.com, Fujitsu America, TelePacific Communications)
- Doubled bookings from partner channel for 3 consecutive years
Enabling Revenue GrowthFor a company seeking rapid growth—and on a path to acquisition—demonstrable revenue is a key focus. My efforts produced:
- Multinational partnerships
- 200% ROI
- New revenue streams via new event strategy