Apptix Logo
  • From $.5M startup to $100M global mobile data services enablement and interconnectivity leader in just 4 years
  • Acquired by Sybase in 2006 for $425 million

Vice President of Communications


Mobile 365
2002-2006

Turning a Startup Into a Powerhouse

At the leading edge of the era of ubiquitous mobile messaging, Mobile 365 was poised to expand their offering. I was recruited by their venture capital group as an Executive Team member reporting to the CEO to apply practical PR and marketing principles that would enable them to become a global leader in their space.

  • Translated corporate vision into communications, marketing, and brand strategies
  • Built and integrated global team of 7
  • Built and scaled an award-winning team and program
  • Acquired by Sybase (now SAP) in 2006 for $425 million
Laptop with the Apptix website on the screen
When Sybase acquired us, they purchased the company for $425 million—a figure that was elevated by the strength of the brand. That year, we were the third largest tech acquisition in history.

Metrics that Matter - Results

From Startup to
0
Global Leader in 4 Years
Captured
0
North American Market Share
0
Annual Offshore Sales Growth

AchievementsLeadership and differentiation in a competitive space.

Strategic PositioningStrategy enabled Apptix to successfully compete with Google and Microsoft.

  • Shifted to a mid-market and enterprise focus; 70% of new business from higher value market segment
  • Applied multi-channel sales strategy
  • Emphasized value-added tech partnerships
  • Increased users from 92K to 525K+ over 5 years

Product launchesLed market launch of 25+ products/updates.

  • Increased competitiveness of core product offerings
  • Diversified revenue stream; reduced Exchange reliance from 95% to 68% of total revenue
  • Launched new cloud services offering

Partner EnablementChaired taskforce to accelerate revenue.

  • Focused effort applied to blue chip partners (Sprint, MegaPath, Network Solutions/Web.com, Fujitsu America, TelePacific Communications)
  • Doubled bookings from partner channel for 3 consecutive years

Enabling Revenue GrowthFor a company seeking rapid growth—and on a path to acquisition—demonstrable revenue is a key focus. My efforts produced:

  • Multinational partnerships
  • 200% ROI
  • New revenue streams via new event strategy

“Greg exhibited exemplary skills in building and managing successful organizations. He is phenomenal at identifying the strengths of his team members and enabling them to excel. I credit Greg with creating a work environment where I was completely inspired and constantly growing. As our team continued to grow, Greg was excellent at coordinating our global team members, so we worked as a cohesive unit while retaining the local flexibility to succeed in our own regional markets. I've been involved in over a dozen branding exercises but have never seen it managed better or more efficiently than when Greg led the merger of the InphoMatch and Mobileway brands, creating Mobile 365. In short, Greg is focused on results, and utilizes his team to their maximum.”

Jason Wauer

Americas Marketing Manager, Mobile 365 Senior Field Marketing Analyst, Equinox